New Instagram ad comments are live
Stop losing sales in your comment section.
Parlow works every comment under your Meta ads. Scams hidden, buyer questions answered from your own product facts, anything sensitive handed to a person, and the objections costing you sales tied back to the exact ad.
7-day trial · no card · nothing posts without your approval
Overview
Opportunities6
Inbox
Ads
Protection3
Insights
Buyers waiting
live
maya.reyes Does this ship to Canada? Thinking of ordering the set 🇨🇦
Purchase intentwaiting 4munder ad: Summer Drop · UGC hook
ben.dimitrov Is the price in USD? How much in CAD after duties?
Pricingwaiting 11munder ad: Intl test · Shipping promise
derek.okafor Can I use this with retinol? I'm on it twice a week.
Compatibilityreply draftedunder ad: Retargeting · Reviews
omar.sato $48 for a serum is too expensive tbh
Objection→ Insightsunder ad: Summer Drop · Before/after
Comments
yourbrand
Sponsored
Comment hidden by Parlow
Add a comment for yourbrand…
Post9
answered
14
hidden
2
escalated
13
objections
The leak
You paid for the traffic. Nobody is working the comments.
Scammers sit under your best ad
Impersonators and “verify your account” links collect on the ad you spend the most on, in front of every new buyer.
meta.support.team Your page has a copyright violation. Appeal within 24h → meta-appeal.co
official.giveaway 🎉 YOU WON the summer bundle! DM this account to claim 💰
Buyers ask, and nobody answers
“Does it ship to Canada?” at 1am is a sale. It sits there until somebody opens the Page inbox in the morning, if they do.
maya.reyes does this ship to canada?? asked 2 days ago and nothing
j.whitfield is the 20% code still live? about to check out 👀
One thread derails the whole ad
Rage, drama and nonsense pile up under a scaling creative and become the first thing a cold buyer reads. Nobody sees it until CPA moves.
deansy___ y'all sponsored that guy who got cancelled and said NOTHING 💀
karlaaa.b ordered 3 weeks ago. NOTHING. do not buy from these people ‼️
grindset.mike everyone in these comments is a bot lmao
The same objection, every week
It repeats across every creative you launch and never makes it back to the landing page that could answer it.
omar.sato $48 for a serum is insane, drugstore one is $12
t.mendez does this actually work or is it another tiktok scam
How it works
Four moves, on every single comment.
01
Reads every comment
Facebook and Instagram, paid ads and dark posts, in the order they land. Each one keeps the ad it came from.
02
Sorts risk from revenue
Scams hidden. Buyer questions surfaced as opportunities. Objections filed against the exact ad that drew them.
03
Answers from your own facts
Replies come from knowledge you added, and cite the source. No source, no reply: it drafts a holding line instead.
04
Hands you anything sensitive
Angry, legal, medical or personal goes to a person. Enforced in the engine, in every mode, not by a rule you can switch off.
Try it now
Give it a comment. Watch it decide.
Pick one of the four kinds that show up under every ad, or paste your own. It runs here, in this tab.
A comment lands under your ad
Sample knowledge base
- Shipping policyCanada: 5–8 business days, duties covered
- Pricing$48 single · $86 for the 3-step bundle
- Stock calendarSummer Drop set restocks on the 14th
- Product facts · serum0.5% retinol, fragrance-free, alternate with vitamin C
Parlow routes it
Answered
81% confidentReply drafted, waiting for your approval.
Because
Drafted reply
Yes, Canada takes 5 to 8 business days and duties are covered. You can order here: nq.to/ca7
cites: Shipping policy
logged · idempotent · reversible · nothing published without approval
This is a demo classifier running in your browser against the four sample facts above. The live engine reads your own sources, scores against your brand voice, and still waits for approval before anything is posted.
Ad intelligence
Your comment section is a focus group your ad account ignores.
Every question, objection and complaint is counted against the ad that drew it, so the next creative and the landing page can answer it before it costs you the click.
Phrased as observed patterns in your comments. Parlow makes no causal claims about ROAS unless real attribution exists.
Per-ad behaviour
Which creative attracts buyers, which attracts scams, where questions pile up.
Objection themes
“Too expensive” grouped, counted, and linked to the comments behind it.
Knowledge gaps
Questions your sources couldn't answer become a to-do list.
Confirmed only
Revenue shows up when a tracked link, coupon or webhook says so.
Safety
Nothing goes out in your name until you allow it.
Every action is logged, reversible, and tied to the ad it came from. You can leave it on approval mode forever and still get the whole picture.
Start in observe modeObserve before automating
New brands classify, draft and recommend with zero external actions. You see what would have happened before anything can.
Approval mode by default
Drafts wait for a human. One click approves, edits or rejects, and every edit teaches the voice where it was off.
Autopilot only where you allow it
Only the low-risk playbooks you switch on run unattended, under confidence thresholds and rate limits, with instant undo.
A real kill switch
One control stops every outbound action across every brand. Pausing a single brand takes just as long.
Also enforced in code: webhook signature verification · tokens encrypted at rest · idempotent outbound actions · a structured audit log on every action · sensitive comments always escalate, in every mode.
For agencies
Five clients or thirty. One queue, separate worlds.
Per-brand everything
Knowledge, voice, playbooks and operating mode per client. Nothing leaks between them.
One cross-brand queue
Moderators work a single prioritised list across every client, with brand filters when they need to focus.
Clients see only their brand
Invite them as approver or read-only. They approve their replies and never see your other clients.
Reports that write themselves
Volume, response time, protections, objections and confirmed conversions. Shareable by link, white-label on Business Pro.
Pricing
Starts at $49. Grows when you do.
Priced per brand and per comment volume, not per seat. Every plan starts with a 7-day trial in approval mode, so you decide what goes live.
Starter
One brand, just getting its comments under control.
$49/mo
1 brand · 5,000 comments/mo
- 1 brand · Facebook + Instagram
- Scam and spam protection
- Suggested replies from your knowledge
- Shadow and approval modes
- Shared inbox, 3 seats
- Basic insights
Growth
Scaling spend, and more than one brand to look after.
$99/mo
up to 3 brands · 15,000 comments/mo
- Up to 3 brands
- Autopilot on the playbooks you allow
- Conversion tracking (tracked links, coupons)
- Objection and knowledge-gap insights
- 10 seats
- Email support
Agency
Client brands under one roof, each in its own world.
$249/mo
up to 10 brands · 45,000 comments/mo
- Everything in Growth, plus:
- Up to 10 client brands
- One cross-brand queue
- Client logins, scoped to their brand
- Shareable monthly reports
- 25 seats · priority email support
Business Pro
A full book of clients, reported in your own name.
$499/mo
up to 30 brands · 150,000 comments/mo
- Everything in Agency, plus:
- Up to 30 client brands
- White-label reports
- Advanced roles and approval chains
- Per-brand automation controls
- 100 seats · shared Slack channel
Every plan starts with a free 7-day trial with everything unlocked, no card required. Billing via Razorpay. Prices exclude tax.
What does Parlow actually do?
It watches every comment underneath your paid social ads and handles each one by type: spam and scams get hidden, buyer questions get answered in your brand voice from your own knowledge base, sensitive conversations get escalated to a human, and recurring objections are aggregated into insights about your ads and landing pages.
Which platforms are supported?
Meta is the priority: Facebook Page comments and Instagram comments, including under paid ads and dark posts where API permissions allow, with public replies, hide/restore and likes. TikTok endpoints are implemented but we don't claim full TikTok support until production API permissions are verified on a live app.
Can I try it without connecting my ad account?
Yes. Onboarding can import a realistic simulated ad account (ads, comments, knowledge) that runs through the exact same pipeline, and a live-traffic simulator lets you watch classification, playbooks and approvals work end to end. Nothing is ever shown as "connected" unless it really is.
Will the AI make things up?
Replies are only drafted from knowledge sources you added (shipping policy, pricing, product facts) and each reply cites its source. When nothing matches, or confidence is low, it drafts a holding reply for human approval instead of guessing. Prohibited claims and restricted words are stripped at draft time.
What about revenue numbers?
Parlow never estimates revenue. Assisted revenue appears only when it's backed by a real event: a tracked-link conversion, a coupon redemption, a commerce webhook, or a value you enter when marking a comment converted. Otherwise you see operational metrics only.
How does it work for agencies?
A workspace holds multiple client brands, each with its own knowledge base, brand voice, playbooks and operating mode. Roles run from agency admin down to read-only client, clients can be invited to approve replies for only their brand, and monthly reports are shareable (white-label on Business Pro).
What happens to sensitive or angry comments?
They always escalate to a human in every operating mode, enforced in the engine rather than by a configurable rule. Complaints are draft-only: the system prepares context but never auto-replies.
Is my account safe?
Connections use the official Meta OAuth flow, never your password. Webhook payloads are signature-verified, platform tokens are encrypted at rest (AES-256-GCM), sessions are httpOnly cookies, and every automated action is idempotent and logged.
Your ads are already talking. Start answering.
Connect a Page and see the missed buyers, the visible scams, and the objections repeating under every ad you run. Free for 7 days, and nothing posts without you.